Path of Peace

A job full of #Peace

THE PATH OF PEACE, THE TRADITIONAL RACING EVENT PROMOTED BY THE NGO CAMINHO DE ABRAÃO, ACHIEVED A FULLY INTEGRATED COMMUNICATION IN ITS 2015 EDITION. IN ADDITION TO THE TRADITIONAL GIANT WORDS, WHICH REPRESENTED VALUES SUCH AS LOVE, RESPECT AND PEACE, ARABELLA CONNECTED THE EVENT AND ITS AUDIENCE IN A CAMPAIGN FULL OF LOVE AND PEACE, WHICH INTEGRATES PERFECTLY ACTIONS ON AND OFF-LINE. PRINTED MATERIALS AND URBAN FURNITURE WERE DEVELOPED, CONCENTRATED IN STRATEGIC POINTS OF THE ROUTE. MEANWHILE, INTERNET USERS WERE ENCOURAGED TO SHARE THEIR EXPERIENCE THROUGH HASHTAGS. POSTS WITH THE KEYWORDS #PATHOFPEACE, #FRIENDSHIP, #RESPECT, #DIVERSITY, #LOVE AND #ETHICS, WERE AUTOMATICALLY PUBLISHED IN A HUGE DIGITAL GALLERY.

THE VISIBILITY AND SPONTANEOUS REPERCUSSION OF THE CAMPAIGN YIELDED TO ARABELLA THE CONQUEST OF THE ACCOUNT OF THE EVENT. THE PATH OF PEACE PROMOTES UNITY AMONG PEOPLES AND ENCOURAGES RESPECT FOR DIVERSITY IN GREAT COMPANY: EVERY YEAR, WE EXPECT THE PUBLIC WITH EVEN MORE NEWS.