Arabella | CACAU (Centro de Apoio à Criança com Anomalia Urológica)
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CACAU (Centro de Apoio à Criança com Anomalia Urológica)

CACAU (Centro de Apoio à Criança com Anomalia Urológica)

WITH THE OBJECTIVE OF PUBLICIZING THE CAUSE AND RAISING FUNDS TO MAINTAIN AND EXPAND THE FREE SERVICE OF CACAU, WE THOUGHT OF A STRATEGY THAT AIMED TO ENHANCE ONE OF THE STRONGEST CHARACTERISTICS IN CHILDREN: THE IMAGINATION. IT BLENDS THE REAL AND THE IMAGINARY OF A CHILD, IN A SIMPLE AND SENSITIVE WAY, TO CONNECT THE PUBLIC TO THE CAUSE.

AFTER ALL, EVERY CHILD IS AFRAID OF THE DARK, MONSTERS UNDER THE BED, OF LOOKING BEHIND THE BATHROOM DOOR AT NIGHT, ETC. BASED ON THIS, WE MIX THESE MYTHS WITH THE REAL FEAR OF CACAU CHILDREN, WHICH IS IN THE SIMPLE ACT OF PEEING.

THE CAMPAIGN INCLUDED ACTIONS IN DIGITAL AND PRINT MEDIA. COMMERCIAL AND ADVERTISEMENT HIGHLIGHT THE MESSAGE: “HELP TURN THE REAL FEAR OF THESE CHILDREN INTO A LEGEND? IN ADDITION TO THE FILM FOR THE INTERNET, THE ACTION INCLUDED A “STORE FOR THE GOOD” ON THE SITE OF OSCIP (CIVIL SOCIETY ORGANIZATION OF PUBLIC INTEREST) WITH IMAGINARY PRODUCTS, SUCH AS THE COVER OF COURAGE, FAIRY DUST, AMONG OTHERS, TO “MAKE TANGIBLE” THE HELP OF PEOPLE IN A PLAYFUL WAY.

Category:

Digital, Graphic, Stationery

Date:

7 de January de 2020