Benetton

THE BRAND HAS COME TO ADD EVEN MORE VALUE WITHIN THE WORK WE DO FOR THE MULTINATIONAL FASHION AND PERFUME COMPANY PUIG.

AWARENESS IN THE DIGITAL ENVIRONMENT, PROXIMITY TO THE CONSUMER, EMPHASIS ON PRODUCT QUALITIES AND REINFORCEMENT OF THE FLAG ARE THE OBJECTIVES OF THE NEW BRAND COMMUNICATION IN THE COUNTRY. THUS, THE WORK CARRIED OUT FOR BENETTON’S PERFUMES WAS DEVELOPED ON-SITE, INTEGRATING STRATEGY, CONTENT, EXPERIENCE, CONTEXT AND AUDIENCE.